Accurate: Create medical content that is well-researched, reliable and authentic
Authoritative: Identify and recognize the author, qualification, and sources of the content
Up to date: Incorporate the latest medical research, news, and guidelines on regular intervals
Contextual: Formulate content aligning with user need
Complementary: Provide information that supports, not replaces the doctor-patient relationship
Transparent: Provide information that is unbiased towards any brand, product or service